The motif used in our branding is an Ananse Ntontan. It is an Adrika symbol that originates from West Africa and symbolises wisdom and creativity.

Adinkra is a cotton cloth that is produced in Ghana and Côte d'Ivoire, which has traditional Akan symbols stamped upon it. The symbols represent popular proverbs and maxims, record historical events, express particular attitudes or behaviour, or concepts uniquely related to abstract shapes.

The Akan people (of what is now Ghana and Côte d'Ivoire) had developed significant skills in weaving by the sixteenth century. Adinkra, originally produced by the Gyaaman clans of the Brong region, was the exclusive right of royalty and spiritual leaders, and only used for important ceremonies.

During a military conflict at the beginning of the nineteenth century, caused by the Gyaaman trying to copy the neighbouring Asante's 'golden stool' (the symbol of the Asante nation), the Gyaaman king was killed. His adinkra robe was taken by Nana Osei Bonsu-Panyin, the Asante King, as a trophy. With the robe came the knowledge of adinkra aduru (the special ink used in the printing process) and the process of stamping the designs onto cotton cloth.

Over time the Asante further developed adinkra symbology, incorporating their own philosophies, folk-tales and culture. Adinkra symbols were also used on pottery, metal work and are now incorporated into modern commercial designs, architecture and sculpture. Akan folk tales were also developed and are popular stories told to children. Ananse, the spider, is a well-known character used in many folktales and literarture. Ananse is known for his creativity and wisdom; shown by his creativity of weaving webs and his wisdom in speech. Ananse is used in stories to share lessons of wisdom and creativity.